OMAMUZO SAMSON

Experienced Product & Growth Leader

LinkedIn

About

Highly experienced and results-driven product, marketing, and growth professional with a proven track record in scaling products, acquiring customers, and driving revenue. Adept at leveraging data-driven strategies, customer insights, and innovative marketing techniques to propel companies to new heights. Seeking a challenging leadership role to contribute to the growth and success of a dynamic organization.

Work Experience

Head of Product, IT and Management Services

Alpha Mead | Permanent

Dec 2025 - Present

Ikoyi, Lagos, Nigeria

Founder / Managing Director

Giant Affairs | Permanent

Aug 2025 - Present

Amuwo Odofin, Lagos, Nigeria

Giant Affairs builds and owns products at the intersection of media and technology. We currently have three products in the market: - HumanIQ (humaniq.africa): a customer engagement platform and last mile incentives delivery - Spot Media (spotmedia.online): an audio streaming platform for African dramas and entertainment - Niger Delta Herald (nigerdeltaherald.ng): a digital news publication platform, with focus on the Niger Delta region.

Platform Manager, Nigeria

Viamo

Jan 2024 - Jul 2025

Lagos, Lagos State, Nigeria

Led the strategic development and execution of high-quality, impactful mobile services for the 421 platform, ensuring optimal user experiences and partner engagement.

  • Drove new user acquisition by 20% through targeted growth campaigns, expanding Monthly Active Users (MAU) from 700K to over 1.2M with 60%+ retention.
  • Secured over 4 strategic partnerships and nurtured existing relationships, boosting business development and platform engagement/retention by over 20%.
  • Designed and executed Go-To-Market strategy for Nigerian Southern region expansion, increasing brand awareness and user growth by over 25% month-on-month.
  • Spearheaded design and implementation of new B2B and B2G revenue streams, generating over $50,000 USD in revenue within the first 9 months.
  • Collaborated with global cross-functional teams to design and launch new features, optimizing user acquisition, engagement, and retention through iterative product experiments.

Lead, Product, Operations and Go-To-Market Manager

Moor Pay

Jan 2023 - Dec 2023

Lagos, Lagos State, NG

Shaped and drove product adoption, distribution, and marketing innovation while ensuring seamless customer onboarding and activation to fuel company growth.

  • Spearheaded the successful launch of a mobile payment app, achieving 500+ organic downloads and over $5,000 in transaction value within 60 days.
  • Cultivated strategic partnerships with key industry players, driving a 30% growth in user base.
  • Implemented data-driven decision-making processes, increasing product feature adoption by 10%.

Lead, Growth & Marketing Manager

Curacel

Jan 2022 - Dec 2023

Lagos, Lagos State, NG

Executed data-driven growth initiatives and innovative campaigns to drive market expansion and enhance brand visibility for Curacel.

  • Led a cross-functional team to increase inbound leads by 40% through targeted SEO strategies and experiments, significantly boosting conversion rates.
  • Developed and successfully launched a new product line, contributing to a 30% growth in company revenue and strengthening market leadership.
  • Established strategic partnerships with key industry players, expanding market reach by 50%.

Product Manager

PLAQAD INC.

Jan 2021 - Dec 2022

Lagos, Lagos State, NG

Led product innovation, shaped product vision, and fostered cross-functional collaboration to develop groundbreaking influencer marketing solutions.

  • Spearheaded a customer-centric product redesign initiative, reducing user churn by 30% and increasing monthly recurring revenue by 20%.
  • Implemented Agile product development methodologies, reducing time-to-market for key feature releases by 15% and enhancing adaptability to market demands.
  • Led the successful launch of an influencer analytics dashboard, increasing user engagement by 40% and boosting customer satisfaction by 25%.

Lead, Product Marketing Manager

Curacel

Jan 2020 - Dec 2022

Lagos, Lagos State, NG

Drove product success by crafting and executing strategic marketing plans, conducting market research, and collaborating cross-functionally to resonate with target audiences and drive growth in the insurance technology sector.

  • Spearheaded a product marketing campaign that increased product adoption by 40% and boosted brand recognition by 25% within the insurance industry.
  • Led a cross-functional team in the successful launch of a new product line, contributing to a 15% increase in overall company revenue and solidifying market leadership.
  • Introduced a customer-centric feedback loop, improving product usability by 20% and increasing customer satisfaction (NPS) by 15%.

Founder

Thrive Media

Jan 2017 - Dec 2019

Lagos, Lagos State, NG

Built and scaled a content distribution company for video producers, enabling them to maximize content ownership and distribution potential.

  • Successfully distributed 6 unique video content properties locally and internationally, including the Nollywood Film Hub platform, within two years.
  • Facilitated connections between content acquisition managers and producers to maximize content ownership potential.

Founder and Channel Manager

Outbox Media

Jan 2014 - Dec 2017

Lagos, Lagos State, NG

Founded and managed a webTV platform on YouTube dedicated to African startup stories, leading content creation and distribution.

  • Produced and streamed webTV content on YouTube for nearly 3 years, showcasing notable African startup founders.
  • Achieved full content acquisition by Kwese TV, a major pay cable TV provider, demonstrating strong market value.

Education

Blockchain & Digital Marketing

Blockchain Council

Feb 2025 - Feb 2025

Lagos, Lagos State, NG

Innovation Managers Executives Learning Programme

Hindsight Ventures

Oct 2024 - Oct 2024

Lagos, Lagos State, NG

Generative AI Business Strategy

Section4

Oct 2023 - Oct 2023

Lagos, Lagos State, NG

Business Strategy

Section4

Apr 2022 - Apr 2022

Lagos, Lagos State, NG

Product Strategy

Section4

Jan 2022 - Jan 2022

Lagos, Lagos State, NG

Building and Scaling Subscription Businesses

Stanford University

Jan 2021 - Dec 2021

Lagos, Lagos State, NG

Product Management

Product School

May 2020 - May 2020

Lagos, Lagos State, NG

Digital Marketing for Small and Medium Businesses

Fate Foundation

Jan 2018 - Dec 2018

Lagos, Lagos State, NG

Entrepreneurial Management, Entrepreneurial and Small Business Operations

Pan Atlantic University

Jan 2015 - Dec 2015

Lagos, Lagos State, NG

Computer Science

Lagos State University

Jan 2013 - Dec 2013

Lagos, Lagos State, NG

Skills

Go-To-Market Strategy

  • Go-To-Market Strategy
  • GTM
  • Market Entry
  • Product Launch

Marketing Strategy

  • Marketing Strategy
  • Digital Marketing
  • Brand Management
  • Campaign Management

Marketing Operations

  • Marketing Operations
  • Workflow Optimization
  • Marketing Automation

Demand Generation

  • Demand Generation
  • Lead Nurturing
  • Inbound Marketing

Lead Generation

  • Lead Generation
  • Sales Funnel Optimization
  • Customer Acquisition

Team Building

  • Team Building
  • Team Leadership
  • Talent Development
  • Cross-functional Collaboration

Product Lifecycle Management

  • Product Lifecycle Management
  • Product Development
  • Roadmapping
  • Feature Prioritization

Growth Strategy Development and Execution

  • Growth Strategy
  • Execution
  • Scaling
  • Market Expansion

Data Analysis and Insights

  • Data Analysis
  • Market Research
  • Customer Insights
  • Business Intelligence

Cross-Functional Collaboration

  • Cross-Functional Collaboration
  • Stakeholder Management
  • Team Coordination

Agile Methodologies

  • Agile Methodologies
  • Scrum
  • Kanban
  • Iterative Development

Customer Lifecycle Management

  • Customer Lifecycle Management
  • Customer Retention
  • Customer Engagement
  • Churn Reduction

A/B Testing and Experimentation

  • A/B Testing
  • Experimentation
  • Conversion Rate Optimization
  • Growth Hacking

Leadership and Team Management

  • Leadership
  • Team Management
  • Mentorship
  • Performance Management

Technological Proficiency

  • Technological Proficiency
  • Product Management Tools
  • Marketing Automation Platforms
  • Analytics Tools

Growth Hacking

  • Growth Hacking
  • Viral Marketing
  • User Acquisition
  • Retention Strategies

Revenue Generation

  • Revenue Generation
  • Monetization Strategies
  • Business Development
  • Sales Growth

Pricing Strategy

  • Pricing Strategy
  • Value-Based Pricing
  • Competitive Pricing
  • Monetization Models

Budget Management

  • Budget Management
  • Financial Planning
  • Resource Allocation
  • Cost Optimization